People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
Double B
Double B
Double B
Double B
Double B
Double B
Double B
A coffee shop with a large selection of specialty coffee and methods of its preparation. The owners buy green beans and well-selected tea leaves from the farmers in Africa and Latin America. The chain has its own coffee roastery. The coffee shop’s initial name was Batman Grandma. At the time that the studio was approached, DoubleB was a chain of coffee and tea stores with a tasting option. As the brand identity was developed, the brand positioning concept has changed, and DoubleB became a full-scale specialty coffee shop.
A coffee shop with a large selection of specialty coffee and methods of its preparation. The owners buy green beans and well-selected tea leaves from the farmers in Africa and Latin America. The chain has its own coffee roastery. The coffee shop’s initial name was Batman Grandma. At the time that the studio was approached, DoubleB was a chain of coffee and tea stores with a tasting option. As the brand identity was developed, the brand positioning concept has changed, and DoubleB became a full-scale specialty coffee shop.
A coffee shop with a large selection of specialty coffee and methods of its preparation. The owners buy green beans and well-selected tea leaves from the farmers in Africa and Latin America. The chain has its own coffee roastery. The coffee shop’s initial name was Batman Grandma. At the time that the studio was approached, DoubleB was a chain of coffee and tea stores with a tasting option. As the brand identity was developed, the brand positioning concept has changed, and DoubleB became a full-scale specialty coffee shop.
A coffee shop with a large selection of specialty coffee and methods of its preparation. The owners buy green beans and well-selected tea leaves from the farmers in Africa and Latin America. The chain has its own coffee roastery. The coffee shop’s initial name was Batman Grandma. At the time that the studio was approached, DoubleB was a chain of coffee and tea stores with a tasting option. As the brand identity was developed, the brand positioning concept has changed, and DoubleB became a full-scale specialty coffee shop.
A coffee shop with a large selection of specialty coffee and methods of its preparation. The owners buy green beans and well-selected tea leaves from the farmers in Africa and Latin America. The chain has its own coffee roastery. The coffee shop’s initial name was Batman Grandma. At the time that the studio was approached, DoubleB was a chain of coffee and tea stores with a tasting option. As the brand identity was developed, the brand positioning concept has changed, and DoubleB became a full-scale specialty coffee shop.
A coffee shop with a large selection of specialty coffee and methods of its preparation. The owners buy green beans and well-selected tea leaves from the farmers in Africa and Latin America. The chain has its own coffee roastery. The coffee shop’s initial name was Batman Grandma. At the time that the studio was approached, DoubleB was a chain of coffee and tea stores with a tasting option. As the brand identity was developed, the brand positioning concept has changed, and DoubleB became a full-scale specialty coffee shop.
A coffee shop with a large selection of specialty coffee and methods of its preparation. The owners buy green beans and well-selected tea leaves from the farmers in Africa and Latin America. The chain has its own coffee roastery. The coffee shop’s initial name was Batman Grandma. At the time that the studio was approached, DoubleB was a chain of coffee and tea stores with a tasting option. As the brand identity was developed, the brand positioning concept has changed, and DoubleB became a full-scale specialty coffee shop.
Objective
Objective
Objective
Objective
Objective
Objective
Objective
Create a logo and brand identity that will help establish and promote coffee culture in Russia. Develop a signature style for the menu, cups, and other materials that will later be needed for franchise distribution.
Create a logo and brand identity that will help establish and promote coffee culture in Russia. Develop a signature style for the menu, cups, and other materials that will later be needed for franchise distribution.
Create a logo and brand identity that will help establish and promote coffee culture in Russia. Develop a signature style for the menu, cups, and other materials that will later be needed for franchise distribution.
Create a logo and brand identity that will help establish and promote coffee culture in Russia. Develop a signature style for the menu, cups, and other materials that will later be needed for franchise distribution.
Create a logo and brand identity that will help establish and promote coffee culture in Russia. Develop a signature style for the menu, cups, and other materials that will later be needed for franchise distribution.
Create a logo and brand identity that will help establish and promote coffee culture in Russia. Develop a signature style for the menu, cups, and other materials that will later be needed for franchise distribution.
Create a logo and brand identity that will help establish and promote coffee culture in Russia. Develop a signature style for the menu, cups, and other materials that will later be needed for franchise distribution.
What Was Done
What Was Done
What Was Done
What Was Done
What Was Done
What Was Done
What Was Done
Naming
Logo
Original calligraphy
Company typeface
Labels for coffee and tea packages
Stickers for the windows
On-premises navigation
Table tents
Seasonal menus with unique illustrations and lettering
Customized menus with lettering for regions and coffee shops opened abroad
Custom decoration of coffee points at venues with their own design rules
Custom paper cups, including collaborations with other brands
Custom paper cups, including collaborations with other brands
Supplementing the typeface with the Roman letters for Latvia, Czech Republic, Spain
Supplementing the typeface with the Georgian alphabet
Naming
Logo
Original calligraphy
Company typeface
Labels for coffee and tea packages
Stickers for the windows
On-premises navigation
Table tents
Seasonal menus with unique illustrations and lettering
Customized menus with lettering for regions and coffee shops opened abroad
Custom decoration of coffee points at venues with their own design rules
Custom paper cups, including collaborations with other brands
Custom paper cups, including collaborations with other brands
Supplementing the typeface with the Roman letters for Latvia, Czech Republic, Spain
Supplementing the typeface with the Georgian alphabet
Naming
Logo
Original calligraphy
Company typeface
Labels for coffee and tea packages
Stickers for the windows
On-premises navigation
Table tents
Seasonal menus with unique illustrations and lettering
Customized menus with lettering for regions and coffee shops opened abroad
Custom decoration of coffee points at venues with their own design rules
Custom paper cups, including collaborations with other brands
Custom paper cups, including collaborations with other brands
Supplementing the typeface with the Roman letters for Latvia, Czech Republic, Spain
Supplementing the typeface with the Georgian alphabet
Naming
Logo
Original calligraphy
Company typeface
Labels for coffee and tea packages
Stickers for the windows
On-premises navigation
Table tents
Seasonal menus with unique illustrations and lettering
Customized menus with lettering for regions and coffee shops opened abroad
Custom decoration of coffee points at venues with their own design rules
Custom paper cups, including collaborations with other brands
Custom paper cups, including collaborations with other brands
Supplementing the typeface with the Roman letters for Latvia, Czech Republic, Spain
Supplementing the typeface with the Georgian alphabet
Naming
Logo
Original calligraphy
Company typeface
Labels for coffee and tea packages
Stickers for the windows
On-premises navigation
Table tents
Seasonal menus with unique illustrations and lettering
Customized menus with lettering for regions and coffee shops opened abroad
Custom decoration of coffee points at venues with their own design rules
Custom paper cups, including collaborations with other brands
Custom paper cups, including collaborations with other brands
Supplementing the typeface with the Roman letters for Latvia, Czech Republic, Spain
Supplementing the typeface with the Georgian alphabet
Naming
Logo
Original calligraphy
Company typeface
Labels for coffee and tea packages
Stickers for the windows
On-premises navigation
Table tents
Seasonal menus with unique illustrations and lettering
Customized menus with lettering for regions and coffee shops opened abroad
Custom decoration of coffee points at venues with their own design rules
Custom paper cups, including collaborations with other brands
Custom paper cups, including collaborations with other brands
Supplementing the typeface with the Roman letters for Latvia, Czech Republic, Spain
Supplementing the typeface with the Georgian alphabet
Naming
Logo
Original calligraphy
Company typeface
Labels for coffee and tea packages
Stickers for the windows
On-premises navigation
Table tents
Seasonal menus with unique illustrations and lettering
Customized menus with lettering for regions and coffee shops opened abroad
Custom decoration of coffee points at venues with their own design rules
Custom paper cups, including collaborations with other brands
Custom paper cups, including collaborations with other brands
Supplementing the typeface with the Roman letters for Latvia, Czech Republic, Spain
Supplementing the typeface with the Georgian alphabet
Release
Release
Release
Release
Release
Release
Release
2012
2015-2016
2012
2015-2016
2012
2015-2016
2012
2015-2016
2012
2015-2016
2012
2015-2016
2012
2015-2016
Double B emerged as a reimagined brand from its quirky origins as "Batman Grandma," evolving into a prominent name in Russia's specialty coffee scene. Airborne Ape crafted a comprehensive visual identity that encapsulated this transformation, developing a unique logo, custom calligraphy, and a proprietary typeface.
Double B emerged as a reimagined brand from its quirky origins as "Batman Grandma," evolving into a prominent name in Russia's specialty coffee scene. Airborne Ape crafted a comprehensive visual identity that encapsulated this transformation, developing a unique logo, custom calligraphy, and a proprietary typeface.
Double B emerged as a reimagined brand from its quirky origins as "Batman Grandma," evolving into a prominent name in Russia's specialty coffee scene. Airborne Ape crafted a comprehensive visual identity that encapsulated this transformation, developing a unique logo, custom calligraphy, and a proprietary typeface.
Double B emerged as a reimagined brand from its quirky origins as "Batman Grandma," evolving into a prominent name in Russia's specialty coffee scene. Airborne Ape crafted a comprehensive visual identity that encapsulated this transformation, developing a unique logo, custom calligraphy, and a proprietary typeface.
Double B emerged as a reimagined brand from its quirky origins as "Batman Grandma," evolving into a prominent name in Russia's specialty coffee scene. Airborne Ape crafted a comprehensive visual identity that encapsulated this transformation, developing a unique logo, custom calligraphy, and a proprietary typeface.
Double B emerged as a reimagined brand from its quirky origins as "Batman Grandma," evolving into a prominent name in Russia's specialty coffee scene. Airborne Ape crafted a comprehensive visual identity that encapsulated this transformation, developing a unique logo, custom calligraphy, and a proprietary typeface.
Double B emerged as a reimagined brand from its quirky origins as "Batman Grandma," evolving into a prominent name in Russia's specialty coffee scene. Airborne Ape crafted a comprehensive visual identity that encapsulated this transformation, developing a unique logo, custom calligraphy, and a proprietary typeface.
The branding strategy extended to seasonal menus, each featuring distinctive illustrations and lettering that resonated with the café's evolving aesthetic. Innovative packaging designs, such as low-poly illustrations indicating the origin of coffee beans, provided customers with detailed insights into the product's background.
The branding strategy extended to seasonal menus, each featuring distinctive illustrations and lettering that resonated with the café's evolving aesthetic. Innovative packaging designs, such as low-poly illustrations indicating the origin of coffee beans, provided customers with detailed insights into the product's background.
The branding strategy extended to seasonal menus, each featuring distinctive illustrations and lettering that resonated with the café's evolving aesthetic. Innovative packaging designs, such as low-poly illustrations indicating the origin of coffee beans, provided customers with detailed insights into the product's background.
The branding strategy extended to seasonal menus, each featuring distinctive illustrations and lettering that resonated with the café's evolving aesthetic. Innovative packaging designs, such as low-poly illustrations indicating the origin of coffee beans, provided customers with detailed insights into the product's background.
The branding strategy extended to seasonal menus, each featuring distinctive illustrations and lettering that resonated with the café's evolving aesthetic. Innovative packaging designs, such as low-poly illustrations indicating the origin of coffee beans, provided customers with detailed insights into the product's background.
The branding strategy extended to seasonal menus, each featuring distinctive illustrations and lettering that resonated with the café's evolving aesthetic. Innovative packaging designs, such as low-poly illustrations indicating the origin of coffee beans, provided customers with detailed insights into the product's background.
The branding strategy extended to seasonal menus, each featuring distinctive illustrations and lettering that resonated with the café's evolving aesthetic. Innovative packaging designs, such as low-poly illustrations indicating the origin of coffee beans, provided customers with detailed insights into the product's background.
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