A cosy restaurant at the foothill of Caucasus Mountains
Strela
Background
A restaurant and a café with designer bar at Roza Khutor, next to the ski lift of eponymous name.
Objective
Create an original and memorable visual identity, both tasteful and chic.
What was done
- Visual identity
- Custom typeface
- Illustrations
- Decoration of the façade and sign
- Menu and seasonal inserts
- Loyalty card, sidewalk signs
- Employee uniform
- Coffee cups
- Instagram Stories layout for announcement of events
Release
2020
From the French café society
The main reference for this project were the French establishments. The main idea of the visual identity was for the establishment to have its own typeface and original illustrations. That’s how Strela Font that is used for the logo and all the headings was born. The Pastura font was used for the menu and marketing materials.
We chose the handsome turquoise as Strela’s main colour.
Illustrations
Very detailed monochromatic drawings were done by hand. They reflect the inimitable and somewhat extravagant style of the establishment. Minimalist stars, waves and lines became additional elements for the menu and text materials.
Advertisements for events in Strela style.
