Coffee laboratory

SMART COFFEE

BACKGROUND

SMART COFFEE café was born out of Russia’s first specialty coffee manufacturing facility. SMART COFFEE is a café and a space devoted to the art and craft of coffee. Both are located at the House of Crafts at the All-Russian Exhibition Center in Moscow. In addition to roasting and brewing coffee, the place hosts lectures and showcases the roasting process. SMART COFFEE is a coffee laboratory with an actual warehouse of green coffee beans procured straight from the farmers.

OBJECTIVE

To develop a visual identity that reflects the owners’ technological and thoughtful approach to coffee culture. To create the visuals that can be used everywhere: on the labels, cup cuffs, exhibition stands, pavilions, menus, and more.

WHAT WAS DONE
  • Logo
  • Fonts
  • Menu
  • Price tags
  • Packaging
  • Labels
  • Scotch tape
  • Cup cuffs
  • Sweatshirts
  • Interior design stickers
  • Lightboxes
  • Shop signs
  • Design of food court pavilion
  • Exhibition pavilions
  • Design of pop-up coffee shop
RELEASE

2016 – present

The trademark symbol is a lemniscate that simultaneously contains the first letters of the name and engineering glasses

Label

The design of the coffee bag label references an elaborated design solution: there is the plotting paper, geometry, and clear brewing instructions.

To make it easier for the guests to remember their favorite coffee, we created universal labels with flavor notes.

In lockstep with the times

Coffee syrups for retail sale with instructions from professional baristas. The labels for the whole product line were done in 2 days during lockdown. If you come to the café with your own jar, the coffee will cost less, and the nature will be happier.

The Smart Coffee menu

Оriginal drinks from the mixologist, author of lavender raf Anna Serova, Sourdough bread, perfect poached eggs and amazing sandwiches make casual visitors our common guests.

SMART COFFEE logo was the starting point for the project’s overall style: it reflects the spirit of adventurism and the “engineering” knowledge.

Coffee laboratory at the All-Russian Exhibition Center.

Bicycle race

Today, SMART COFFEE is also a bike hub. One can relax and have some coffee while the experts service the bike.