Chain of cosy pizzerias

Sergio pizza

Background

Moscow Region pizzeria chain with a catchy, recognisable, and slightly outdated visual identity. The chain has its own logistics operations, original cuisine, and high quality ingredients.

Objective

Perform rebranding without losing recognisability. Preserve the popular movie references in the advertising materials.

What was done

Logo
Brandbook
Marketing materials
Posters
Packaging
Employee uniform
Design for company car veneers
Signs

Release

2021 /2022

Cheese and Sergio Pizza remain inseparable in the new corporate identity!

Colour and logo

We chose to uphold the tradition, and Sergio Pizza’s corporate colours – blue and yellow – remained the same. We chose white, black, green, and red as possible additional colours. The logo uses custom lettering and can only be reproduced in accordance with the brandbook.

Trademark slogan

The updated visual identity includes the trademark spelling of Your Town’s Pizza slogan. The Malik Heavy typeface used for the slogan is fixed as the branded font for all printed materials.

We developed the rules for food photographs that are now shot as a flat lay against a monochromatic background without extra details.

For decoration of pizzerias, we created posters with cinema references such as anime, The Simpsons, The Big Lebovsky, and others.

Brand scale

The company is growing in leaps and bounds and opening new venues.

Sergio pizza

Cheese and Sergio Pizza remain inseparable in the new corporate identity!

We developed the rules for food photographs that are now shot as a flat lay against a monochromatic background without extra details.

For decoration of pizzerias, we created posters with cinema references such as anime, The Simpsons, The Big Lebovsky, and others.

Because Sergio Pizza has its own logistics and delivery service, we designed the veneers for delivery cars and trucks.

THE BRANDBOOK HELPS TO UPHOLD THE VISUAL STANDARDS IN THE EVER-GROWING CHAIN OF PIZZERIAS.