The idea of the beauty salon as a conceptual space of beauty, hidden on a quiet street in the center of Moscow. A joint project with the Everything Personal communications agency.
To develop the visuals identity for an upscale beauty salon. To create a laconic, dignified, and slightly mysterious logo. Thanks to its signature style, Hidden must become a contemporary but timeless classic.
2019
In the logo, we hid letter H between two letters D.
The brand’s color code consists of intense orange, dark purple, and deep warm green. These deep and complex colors and the overall austere style emphasize the special status of both the establishment and its clients.
The posters were made using Creative Coding Art technology.