Upscale beauty salon

hidden

BACKGROUND

The idea of the beauty salon as a conceptual space of beauty, hidden on a quiet street in the center of Moscow. A joint project with the Everything Personal communications agency.

OBJECTIVE

To develop the visuals identity for an upscale beauty salon. To create a laconic, dignified, and slightly mysterious logo. Thanks to its signature style, Hidden must become a contemporary but timeless classic.

WHAT WAS DONE
  • Logo
  • Signature style
  • Hidden Place Regular typeface
  • Hidden Place Regular typeface
  • A set of posters
RELEASE

2019

In the logo, we hid letter H between two letters D.

Signature style

The brand’s color code consists of intense orange, dark purple, and deep warm green. These deep and complex colors and the overall austere style emphasize the special status of both the establishment and its clients.

The posters were made using Creative Coding Art technology.