IT startup
Game of brands
Background
IT startup, a platform for gamification of loyalty programs.
Objective
Develop a visual identity and a simple logo that would be recognisable and work well with other app badges. Create four unique game characters.
What was done
- Logo
- Visual identity
- Character backgrounds/stories
- 4 fully-developed characters
- Universal and personalised attributes and add-ons
- Smart loots –– new solution by the studio to optimise creation of collectables and skins
Release
2021 / 2022
Logo
In developing the logo, we incorporated the company name’s reference to the well-known TV series, which is why a crown was chosen as the main symbol. If you look at the logo closely enough, you’ll also see a person holding cards. In this case, these are loyalty cards. The bright blue was chosen as the principal brand colour.
We suggested 5-10 conceptual prototypes of faces, hairdos, styles, and prominent features for each character.
Let’s get to know each other!
The studio put together a team of strong illustrators for detailed elaboration and control over characters’ rendering in 3D.