Café and coffee store at the Museum
of Modern Art in Toronto
of Modern Art in Toronto
Ethica
BACKGROUND
Café and specialty coffee store Ethica Coffee Roasters at the Museum of Modern Art in Toronto
OBJECTIVE
To design labels that will stand out against the interior and reflect location of the store.
WHAT WAS DONE
- Labels
- A set of icons for flavor notes
- Sketchbooks
- T-shirts
- Shopping bags
- Baseball hats
- Scotch tape
- Subscription cards for coffee
- Labels for collaborations
RELEASE
2018
Bauhaus-style composition was based on three bright colorful strips.
Bright colors and contrasting combinations create an effect of radiance.
We developed 20 custom “Flavor notes” icons for labels.
Collaboration with Coffee Toronto blog about coffee
The packaging for collaborations uses the colors and elements of the partner brand, but the motif of three brand lines remains unchanged.
The aroma of Mexico
The label for Mexican coffee was designed in the colors used by the Mexican painter
Flavor for the fans of novelty
For the elite Yemen coffee, we used the motifs of Yemeni embroidery.
Ethica Coffee for the iconic Henderson Brewing Company
Collaboration Ethica Coffee x Henderson Brewing Company with the brewery’s image in Ethica’s style and Henderson’s colors.
