The house of coffee and ice cream
TEA RISE
BACKGROUND
Tea Rise is one of the projects of the master of tea ceremonies Viktor Yenin, who is also the force behind Pueroport bar and Kung-Fu Ice Cream tea gelateria.
OBJECTIVE
To bring the visual identity up to date and adapt it to the new products and business ventures. To design labels for original pre-mixes.
WHAT WAS DONE
- Update logo for new business ventures
- Construction curtains
- Banners
- Façade decoration
- Cupps packaging
- Labels for pre-mixes
- Design of the tea festival
- Mascot – Sun Wukong
- Template for a summer menu
RELEASE
2015 – present
Logo redesign
The logo has been improved in line with the new trends but nevertheless preserves the original motifs of its creator Vsevolod Vlasenko.
Monkey King Sun Wukong – a real trickster and protagonist of Wu Cheng’en novel Journey to the West – became the mascot of Tea Rise.
Large wall-mounted menu and unique illustrations.
Original labels for different kinds of tea.
Themed labels for pre-mixes – tea syrups that can be used to prepare the drink at home.
The program of events and the theming of “Tea in a Snuffbox” festival at VDNKh (the All-Russian Exhibition Center).
The visual identity of Tea Rise submerges the guests into a special atmosphere of Chinese culture.
