Real estate with a taste of specialty coffee

Brewing Brokers

Background

Real estate agency in Toronto, Canada. Realtors frequently conclude all their transactions over a cup of coffee. The Brewing Brokers decided that instead of visiting nearby cafés, they would open one with top-notch baristas right at their office.

Objective

Сreate a visual identity for the agency’s new image and its new café that would reflect this combination. Develop a dynamic mascot that would capture the realtors’ attitude to their work and clients.

What was done
  • Visual identity
  • Logo
  • Dynamic mascot 
  • POS materials
  • Interior and exterior decoration
  • For Sale sign
  • Decals
  • Employee uniform
  • Instagram layout
Release

2022

Logo

To capture the agency’s seriousness about its work, we chose geometric patterns created on the basis of a right triangle as the principal theme. To add a dash of levity, we made a geometric fox holding a cup of coffee the brand’s mascot. We used grotesque customised lettering for the logo.

The brand’s colours

The brand’s principal colours are the habitually seen light and dark grey of the building walls and the colours of coffee such as beige and brown. For statements, we augmented the palette with warm hues pleasant to the eye.
We compiled a colour scheme that goes well both with the business side of things and with the café.

THE “COMING SOON” BANNER WAS SO SUCCESSFUL THAT PEOPLE BEGAN USING IT AS BACKDROP FOR PICTURES EVEN BEFORE THE ESTABLISHMENT OPENED.

Interior decoration

Working in collaboration with Toronto-based architect, the studio created a unique interior for the establishment.

The visitors are greeted by a large grey fox, the place’s mascot that’s depitcted on the wall. The wide pillars in the main room and the walls in other zones draw the visitors with contemporary and bold design. Chiselled metal partitions that reiterate the outline of the brand pattern add authenticity and style to the space.

The new visual identity was also applied to the brochures, coffee cups, and uniforms that included a polo shirt and a baseball hat.

Instagram

For the brand’s Instagram account, we developed the post layout style and new icons for highlights with the mascot and geometric motifs.

We also created the colourful design of the Brewing Brokers’ For Sale signs that are placed near the houses that are put up for sale. 

THE LANDING PAGE PROVED TO BE CONVENIENT AND MEMORABLE — WHAT MORE DO YOU NEED FOR A COMPANY’S SUCCESS?

We are grateful to the BREWING BROKERS team for this inspiring collaboration.