Chain of coffee houses

Chain of coffee houses

Chain of coffee houses

Chain of coffee houses

Chain of coffee houses

Chain of coffee houses

Praktika Coffee

Praktika Coffee

Praktika Coffee

Praktika Coffee

Praktika Coffee

Praktika Coffee

Praktika Coffee

Praktika Coffee is a chain of small, stylish cafés located in Moscow’s residential neighborhoods. With a focus on high-quality service and a personal touch, Praktika brings beauty, comfort, and community just steps away from home — no need to cross the city for a great coffee. It’s about putting on your favorite hoodie, heading out with someone close, and enjoying good coffee right in your own neighborhood.
Praktika Coffee is a chain of small, stylish cafés located in Moscow’s residential neighborhoods. With a focus on high-quality service and a personal touch, Praktika brings beauty, comfort, and community just steps away from home — no need to cross the city for a great coffee. It’s about putting on your favorite hoodie, heading out with someone close, and enjoying good coffee right in your own neighborhood.
Praktika Coffee is a chain of small, stylish cafés located in Moscow’s residential neighborhoods. With a focus on high-quality service and a personal touch, Praktika brings beauty, comfort, and community just steps away from home — no need to cross the city for a great coffee. It’s about putting on your favorite hoodie, heading out with someone close, and enjoying good coffee right in your own neighborhood.
Praktika Coffee is a chain of small, stylish cafés located in Moscow’s residential neighborhoods. With a focus on high-quality service and a personal touch, Praktika brings beauty, comfort, and community just steps away from home — no need to cross the city for a great coffee. It’s about putting on your favorite hoodie, heading out with someone close, and enjoying good coffee right in your own neighborhood.
Praktika Coffee is a chain of small, stylish cafés located in Moscow’s residential neighborhoods. With a focus on high-quality service and a personal touch, Praktika brings beauty, comfort, and community just steps away from home — no need to cross the city for a great coffee. It’s about putting on your favorite hoodie, heading out with someone close, and enjoying good coffee right in your own neighborhood.
Praktika Coffee is a chain of small, stylish cafés located in Moscow’s residential neighborhoods. With a focus on high-quality service and a personal touch, Praktika brings beauty, comfort, and community just steps away from home — no need to cross the city for a great coffee. It’s about putting on your favorite hoodie, heading out with someone close, and enjoying good coffee right in your own neighborhood.
Praktika Coffee is a chain of small, stylish cafés located in Moscow’s residential neighborhoods. With a focus on high-quality service and a personal touch, Praktika brings beauty, comfort, and community just steps away from home — no need to cross the city for a great coffee. It’s about putting on your favorite hoodie, heading out with someone close, and enjoying good coffee right in your own neighborhood.

Objective

Objective
Objective
Objective
Objective
Objective
Objective
Create a logo and full visual identity for the café chain. Design expressive graphics that reflect the brand’s positioning, as well as vibrant packaging for in-house food and branded merch that supports the café’s local lifestyle feel.
Create a logo and full visual identity for the café chain. Design expressive graphics that reflect the brand’s positioning, as well as vibrant packaging for in-house food and branded merch that supports the café’s local lifestyle feel.
Create a logo and full visual identity for the café chain. Design expressive graphics that reflect the brand’s positioning, as well as vibrant packaging for in-house food and branded merch that supports the café’s local lifestyle feel.
Create a logo and full visual identity for the café chain. Design expressive graphics that reflect the brand’s positioning, as well as vibrant packaging for in-house food and branded merch that supports the café’s local lifestyle feel.
Create a logo and full visual identity for the café chain. Design expressive graphics that reflect the brand’s positioning, as well as vibrant packaging for in-house food and branded merch that supports the café’s local lifestyle feel.
Create a logo and full visual identity for the café chain. Design expressive graphics that reflect the brand’s positioning, as well as vibrant packaging for in-house food and branded merch that supports the café’s local lifestyle feel.
Create a logo and full visual identity for the café chain. Design expressive graphics that reflect the brand’s positioning, as well as vibrant packaging for in-house food and branded merch that supports the café’s local lifestyle feel.

What Was Done

What Was Done
What Was Done
What Was Done
What Was Done
What Was Done
What Was Done
  • Logo
  • Visual identity
  • Taglines
  • Graphic system
  • Poster series
  • Sticker pack
  • T-shirts
  • Hoodies
  • Coffee cups
  • Food packaging
  • Logo
  • Visual identity
  • Taglines
  • Graphic system
  • Poster series
  • Sticker pack
  • T-shirts
  • Hoodies
  • Coffee cups
  • Food packaging
  • Logo
  • Visual identity
  • Taglines
  • Graphic system
  • Poster series
  • Sticker pack
  • T-shirts
  • Hoodies
  • Coffee cups
  • Food packaging
  • Logo
  • Visual identity
  • Taglines
  • Graphic system
  • Poster series
  • Sticker pack
  • T-shirts
  • Hoodies
  • Coffee cups
  • Food packaging
  • Logo
  • Visual identity
  • Taglines
  • Graphic system
  • Poster series
  • Sticker pack
  • T-shirts
  • Hoodies
  • Coffee cups
  • Food packaging
  • Logo
  • Visual identity
  • Taglines
  • Graphic system
  • Poster series
  • Sticker pack
  • T-shirts
  • Hoodies
  • Coffee cups
  • Food packaging
  • Logo
  • Visual identity
  • Taglines
  • Graphic system
  • Poster series
  • Sticker pack
  • T-shirts
  • Hoodies
  • Coffee cups
  • Food packaging

Release

Release
Release
Release
Release
Release
Release
2020–2024
2020–2024
2020–2024
2020–2024
2020–2024
2020–2024
2020–2024
The Neighborhood Café, by Design. Each café location features its own illustrated house-symbol — a bird’s-eye outline of the actual building it’s nestled in. These bespoke graphics appear on posters inside the cafés and in playful sticker packs guests can take home.
The Neighborhood Café, by Design. Each café location features its own illustrated house-symbol — a bird’s-eye outline of the actual building it’s nestled in. These bespoke graphics appear on posters inside the cafés and in playful sticker packs guests can take home.
The Neighborhood Café, by Design. Each café location features its own illustrated house-symbol — a bird’s-eye outline of the actual building it’s nestled in. These bespoke graphics appear on posters inside the cafés and in playful sticker packs guests can take home.
The Neighborhood Café, by Design. Each café location features its own illustrated house-symbol — a bird’s-eye outline of the actual building it’s nestled in. These bespoke graphics appear on posters inside the cafés and in playful sticker packs guests can take home.
The Neighborhood Café, by Design. Each café location features its own illustrated house-symbol — a bird’s-eye outline of the actual building it’s nestled in. These bespoke graphics appear on posters inside the cafés and in playful sticker packs guests can take home.
The Neighborhood Café, by Design. Each café location features its own illustrated house-symbol — a bird’s-eye outline of the actual building it’s nestled in. These bespoke graphics appear on posters inside the cafés and in playful sticker packs guests can take home.
The Neighborhood Café, by Design. Each café location features its own illustrated house-symbol — a bird’s-eye outline of the actual building it’s nestled in. These bespoke graphics appear on posters inside the cafés and in playful sticker packs guests can take home.
At the heart of the concept is the mug — a symbol of home and comfort. Bring your own mug from home and get a discount on fresh specialty coffee. Because Praktika isn’t just a café — it’s one more cozy room in your neighborhood apartment.
At the heart of the concept is the mug — a symbol of home and comfort. Bring your own mug from home and get a discount on fresh specialty coffee. Because Praktika isn’t just a café — it’s one more cozy room in your neighborhood apartment.
At the heart of the concept is the mug — a symbol of home and comfort. Bring your own mug from home and get a discount on fresh specialty coffee. Because Praktika isn’t just a café — it’s one more cozy room in your neighborhood apartment.
At the heart of the concept is the mug — a symbol of home and comfort. Bring your own mug from home and get a discount on fresh specialty coffee. Because Praktika isn’t just a café — it’s one more cozy room in your neighborhood apartment.
At the heart of the concept is the mug — a symbol of home and comfort. Bring your own mug from home and get a discount on fresh specialty coffee. Because Praktika isn’t just a café — it’s one more cozy room in your neighborhood apartment.
At the heart of the concept is the mug — a symbol of home and comfort. Bring your own mug from home and get a discount on fresh specialty coffee. Because Praktika isn’t just a café — it’s one more cozy room in your neighborhood apartment.
At the heart of the concept is the mug — a symbol of home and comfort. Bring your own mug from home and get a discount on fresh specialty coffee. Because Praktika isn’t just a café — it’s one more cozy room in your neighborhood apartment.

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Chain of coffee houses
Chain of coffee houses
Chain of coffee houses
Chain of coffee houses
Chain of coffee houses

Norme

Norme

Norme

Norme

Norme

People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia
People behind the specialty coffee culture in Russia

Double B

Double B

Double B

Double B

Double B